What Should You Know Before Launching Your Remote Patient Monitoring (RPM) Startup?
Medical practices of all types and sizes are turning to remote patient monitoring to keep costs down, improve customer experience, and enhance the quality of healthcare for patients. The remote patient monitoring technologies available today help medical organizations achieve these goals with easy options for deployment and only a small capital investment. The past two years have been pretty good for the RPM businesses, and the upward trajectory is expected to stretch more in 2022 and beyond. If you are planning to step your foot in the growing RPM industry, this article will help you get started.
Step 1. Alignment
Before setting up your RPM program, think of everyone in your organization. Do a careful assessment of what issues you are looking to solve with the technology. Answer these questions for all your stakeholders-
- What is your new plan?
- What do you want to achieve with it?
- What does everyone need to expect out of it?
RPM program implementation will affect multiple departments, so don’t forget to involve all the stakeholders.
Step 2: Build your team
Having a dedicated RPM team will ensure the long-term success of your RPM program. The following people should be a part of your team:
- A clinical group that will be responsible for describing the problems to be monitored with RPM. This team will also decide how the monitoring will be done.
- An IT team to oversee technology applications.
Step 3: Identify the patients who can benefit from this program
When starting a new program, it’s always good to initially just focus on the patients who are most likely to benefit from your RPM program. To find out the most eligible patients, you can:
- Test it out on a small subsection first and make sure your sample group is homogenous.
- Analyze the results
- Optimize the settings as necessary
After initial testing, you can scale your solution to a larger patient population.
Step 4. Identify your objectives
Once you have identified your ideal patient population, establish proper baseline metrics and an endpoint to evaluate your results. Your goals will depend on your ideal patient population. Identify checkpoints that you will use to assess your progress towards the goal.
Step 5. Ensure patient adherence by making your program patient-friendly
Patient adherence is crucial for the success of an RPM program. To encourage patient compliance:
- The devices used by the patients should be easy-to-use.
- Choose RPM-enabled devices that leverage cellular technology to allow patients to transmit the data even without an internet connection.
Step 6. Choose the right tech partner
This is very important because issues may often happen with your devices. If your staff are already short on time, your tech partner can offer solutions and maximize the efficiency of your RPM program.
Choosing the right technology vendor involves a great deal of careful thought and research. Answer the following questions to find the right partner:
- Why do you want to launch your startup?
- What are your clinical objectives?
- Which patient segment do you wish to help with it?
- Which existing patients are most likely to benefit from it?
Below are some critical considerations for choosing the right technology partner:
- They should be able to offer both Cellular and Bluetooth devices. This will allow patients to use technology they are comfortable using.
- There should be built-in reminders to encourage patients to use devices when required automatically.
- Patient education should be easy-to-understand and available in multiple languages.
- Consider all the workflows, including – clinical, technology-based, and administrative, when selecting a technology partner for RPM.
- Ease of use for staff
Step 7. Figure out your RPM capacity
Your patient monitoring capacity using RPM will depend on many factors, including:
- The number of Full-time employees you currently have to perform monitoring.
- Your ability to update your current resources.
If staffing capacity is a concern, you can ask your technology partner to offer you a medical monitoring solution that can integrate with your existing workflows.
Step 8. Set up an intake procedure
Setting up an intake procedure will help you accomplish the following goals:
- Training patients on using the RPM device.
- Initiating the patient care process.
- Installing the equipment in patients’ homes
- Responding to equipment problems.
- Maintaining the devices
Step 9. Market your program
To boost your business, focus on finding individuals who are more likely to be interested in your remote monitoring program. Identify which patients can benefit from your program. Use content marketing to inform your potential customers about the benefit of your program. Leverage social media marketing to connect with your prospects on popular social media platforms. Create personalized email campaigns to send your prospects valuable content, different offers, discounts, coupons, case studies, white papers, etc. Tweak your marketing and sales procedures to match the minds of different buyer segments.
When starting a new program, leaping in the dark is not a wise thing to do. Use this article as a guide and do your research to pick the right platforms, technology partner, pricing approach, and build a business model. With the correct information, analysis, and assistance, the implementation of your RPM program will be a breeze.